Pink Floyd performed a concert in 1971 for ghosts Live at Pompeii. The recorded footage of the performance has become a landmark of classic rock concerts. Radiohead released their album “In Rainbows” as a pay-as-you-want download in a time where piracy had virtually destroyed common record sales. The stunt sat well with their loyal fan base and generated what appeared to be more revenue than if they had released it at normal cost. Arcade Fire recorded their song Neon Bible with all seven members crammed inside of an elevator. The performance went viral. Perhaps you haven’t heard of these artists? Hell, even Lil’ Wayne managed to turn a prison sentence into a brilliant Free Weezy merchandise opportunity.
There are 100’s of creative ways artists have managed to market their products. Would it be foolish to think some of these concepts may be transferable to the broader B2C business world?